inoculate your brand
In today’s dynamic, shifting market – where the latest marketing or technology fad will be obsolete in a few years – you need an evidence-based content strategy to future-proof your business. Welcome to Vaccine.
the vaccine method
Reading the tea leaves to find the critical markers that lead to monumental change
HITTING THE PIXELS:
Deep research dive to assess competition, opportunities and pitfalls
Developing organic brand narratives that evoke strong emotions
Identifying an effective content strategy that fits the budget
Analyzing results and adapting strategy as necessary for long-term success
The FourMost social TV campaign
CHALLENGE: In an increasingly consumer-driven healthcare environment, patients have more choices and have become used to searching out answers to their health questions. At the same time, they are increasingly distracted and spend more time on social media, making it more challenging to capture their attention through traditional mediums. Henry Ford Health System wanted to increase awareness and help drive awareness to its key subspecialties.
SOLUTION: We developed a comprehensive “The 4 Most” social TV campaign, featuring a local TV station personality as host, and built around the four most-asked questions patients have about common conditions. The series employs a compelling logo, animations and a multiple video frame approach to underscore the “search-based” and conversational feel of the campaign. Leveraging one of the newest social offerings, InstagramTV, this ongoing series is also cross-promoted on Twitter, Facebook and through interactive, dropdown digital banner ads.